Welcome to Mallick Digital, your trusted partner in the world of digital marketing. If you’re looking to supercharge your online presence, increase leads, and drive growth, then you’re in the right place. Our team of experts specializes in Google Ads, and we’re here to help you harness the immense potential of this advertising platform.
Google Ads is an online advertising platform developed by Google that allows businesses and advertisers to display their ads on Google’s search engine and other affiliated websites. It’s one of the most popular and widely used online advertising platforms, offering a powerful way for businesses to reach their target audience and promote their products or services.
Keyword Selection: Advertisers start by selecting relevant keywords and phrases that are related to their products or services. These keywords are what users will search for on Google when they want to find something specific.
Campaign Creation: Advertisers create advertising campaigns within the Google Ads platform. A campaign typically includes a set of ad groups, each focusing on a specific product, service, or theme. Advertisers can also specify their target audience, budget, and other settings for each campaign.
Ad Group Creation: Within each campaign, ad groups are created to organize ads and keywords. Advertisers group related keywords and create ads that are tailored to those keywords. This helps ensure that the ads are relevant to what users are searching for.
Ad Creation: Advertisers create text ads, image ads, video ads, or responsive ads, depending on their campaign goals and the types of ads they want to run. These ads are designed to capture the attention of users and encourage them to click.
Bidding: Advertisers set a maximum bid for each keyword or ad group. This bid represents the maximum amount they are willing to pay when a user clicks on their ad. Google Ads operates on a pay-per-click (PPC) model, meaning advertisers are charged only when someone clicks on their ad.
Ad Auction: When a user enters a search query on Google, Google Ads runs an ad auction to determine which ads will be displayed and in what order. The auction takes into account various factors, including bid amount, ad quality, and ad relevance.
Ad Rank: Ad Rank is a metric that determines the position of an ad in the search results. It is calculated based on the bid amount, ad quality score, and ad extensions. Ads with higher Ad Ranks are more likely to appear in prominent positions.
Ad Display: When a user’s search query matches the keywords in an advertiser’s campaign, Google displays the relevant ads on the search engine results page (SERP) or on other Google advertising network properties like websites and apps.
Clicks and Conversions: When users click on an ad, they are directed to the advertiser’s website or landing page. Advertisers can track clicks, conversions, and other important metrics to measure the effectiveness of their campaigns.
Optimization: Advertisers continuously monitor and optimize their campaigns by adjusting bids, refining keywords, improving ad quality, and experimenting with different ad creatives to improve performance and achieve their advertising goals.
Google Ads offers a wide range of targeting options, including location targeting, device targeting, audience targeting, and more, allowing advertisers to reach their desired audience with precision. It also provides detailed reporting and analytics tools to help advertisers measure the ROI (Return on Investment) of their advertising campaigns.
At Mallick Digital, we’re more than just a digital marketing agency; we’re your growth catalyst. Our team of experts crafts tailored Google Ads campaigns that align with your unique goals and target audience. Here’s how we can transform your business:
Our experts will understand your business, industry, and competitors. We develop a strategy to ensure your Google Ads campaigns are optimized for success from day one.
We identify the most relevant and high-performing keywords to ensure your ads show up at the right place and time when potential customers search for your products or services.
Our team crafts compelling ad copy that not only captures attention but also motivates users to take action, whether it's clicking, calling, or making a purchase.
We strategically place your ads on Google's vast network, reaching your ideal audience on search, display, YouTube, and more. Feel free to reach out Us for more informations.
Google Ads is a dynamic platform, and we stay on top of it. We continuously monitor and fine-tune your campaigns to maximize their performance and ROI.
Our detailed, easy-to-understand reports keep you in the loop. You'll always know how your campaigns are performing and how they're contributing to your business growth.
Don't let your competitors steal the spotlight. Partner with Mallick Digital and harness the full potential of Google Ads. Elevate your digital marketing efforts and drive real, measurable results.
Google Ads work on an auction basis, so it’s tricky to say for certain how much each click will cost. However, there are some industry benchmarks that can help you get an idea of how much you’ll be paying. Bid prices can range from as little as $0.05 per click to the top end of $80.00 per click in hypercompetitive industries. With most clients, we generally find that the cost per click for keywords generally falls between the $0.50 to $5.00 range.
Also, bear in mind that this amount isn’t set in stone. If, for example, your target keyword is highly competitive but you have a high-quality score, you’ll pay less than a competitor targeting the same keyword with a lower quality score. Plus, you can also reduce your cost-per-click with laser-sharp targeting, or by branching out to less competitive keywords. That’s why AdWords PPC management involves a constant process of optimisation to find that sweet spot for ROI.
The choice between Google Ads and SEO (Search Engine Optimization) depends on various factors, including your business goals, budget, timeline, and target audience. Both Google Ads and SEO have their advantages and can be effective marketing strategies when used correctly.
Google Ads helps grow your business because it puts your brand in front of an audience that’s looking for your product or service. If someone’s searching for the ‘construction services in Wollongong’ keyword, Google Ads gives you the power to say to that user “hey, my business is here!” And with billions of searches every day on Google’s search engine, that’s a level of exposure that you simply can’t get with other advertising platforms.
Google AdWords PPC management is also powerful because you only pay when someone clicks on your ad. Unlike offline advertising, where you essentially pay and pray, Google Ads allows you to pay for results. On top of that, it’s scalable — so if you find a keyword that’s working, you can ride that wave and invest more budget on that keyword.
The timeline for experiencing results from your Google Ads campaign can vary significantly based on a range of factors. Immediate outcomes such as increased website traffic or clicks can often be observed within hours or days. Short-term results, like boosted lead generation or sales, may take a few weeks to a couple of months. However, for sustainable, long-term success, it can require several months to a year or more of ongoing optimization and refinement. The pace of results can also be influenced by your industry’s competitiveness and the effectiveness of your ad strategy. So, while some effects can be seen quickly, it’s essential to maintain a patient and persistent approach to maximize the benefits of your Google Ads investment.
Simple. We have a passionate team of Google Ads experts that are committed to getting you results. We aren’t your agency — we’re your business partners. When you win, we win.
We’ve been in the game for 6+ years and have helped thousands of businesses succeed using the power of Google Ads. Our proven four-stage process allows us to truly learn about your business and your customers, and devise a tailored strategy based on our findings. We’re also 100% results-driven, and completely transparent with our reporting, because we believe that’s the way it should be.
If you want to find out more about how we’ve used Google Ads to help our clients, take a look at some of our case studies here. Oh, and we’re a Google Premier Partner as well — so you’re in good hands.
Ready to make Google Ads work for you? Contact us today to discuss how we can create a tailored strategy that maximizes your online presence, drives traffic to your website, and generates the conversions you’ve been dreaming of. Let’s write your success story together.
